Google Analytics Reporting brings Google Analytics 4 (GA4) reports into Miva, making it easier to review important store activity. After connecting a Google account and GA4 property, merchants can create reports in Miva to better understand how shoppers are using their store.
Reports can provide insight into areas such as site traffic, popular pages, page performance, and the steps shoppers take from visiting the store through making a purchase. Merchants can choose from different report views depending on the information they want to analyze.
For merchants using Vexture, Google Analytics Reporting provides additional insight into Vexture Merchandising.
Enhanced tracking connects shopper activity with Categories, Search Terms, and Merchandising Showcases, helping merchants understand how often these experiences are shown and how shoppers interact with them.
Requirements
To use Google Analytics Reporting, you’ll need:
- Miva 26R3 or later. Google Analytics Reporting is available beginning with Miva 26R3.
- A Google account. You need access to a Google account associated with the Google Analytics 4 (GA4) property you want to use for reporting.
- A GA4 property. Your store should already be collecting data in a GA4 property. If you need help setting this up, see Google Analytics 4.
Install Google Analytics Reporting
- In Miva, go to Settings > Modules.
- Select Add/Remove Modules.
- Search for Google Analytics Reporting.
- Click Install.
Connect Your Google Account
- Go to Settings → Utilities.
- Select Google Analytics Reporting Settings.
- Click Connect Google Account.
- Follow the Google authentication prompts to sign in and authorize the connection.
- Click Lookup to retrieve the available Google Analytics properties associated with your connected account.
- Select the GA4 property you want to use for reporting and save your changes.
Create a Google Analytics Report
Once your Google account and GA4 property are connected, you can create reports using Google Analytics data directly in Miva.
- Go to Reports in Miva Admin.
- Create a new report.
- Select Google Analytics Reporting as the report module.
- Choose the report type you want to create.
- Configure the available report settings and save your changes.
Available Report Types
Google Analytics Reporting includes nine report types:
- Realtime Visitors
- Realtime Pages
- Vital Statistics
- Top Pages
- Page Performance
- Sales Funnel
- Merchandising Rank
- Merchandising Performance
- Merchandising Product Rank
These reports let you review different aspects of storefront activity, from real-time visitors and popular pages to sales funnel activity.
For Vexture merchants, the merchandising reports provide additional insight into Vexture search and merchandising performance.
Keeping Your Google Account Connected
Google Analytics Reporting uses a secure connection to access your GA4 data. Because Google access tokens expire, Miva uses a scheduled task to renew them automatically.
Access and refresh tokens are stored encrypted, helping maintain the connection so your reports can continue retrieving data.