Built in Marketing Tools that Grow with You

Miva includes a wide range of built-in tools to help you market your products, run promotions, and drive more sales—all without needing extra plugins or third-party services. Whether you’re offering simple discounts or running a full-blown promotional campaign, Miva gives you the flexibility to create offers that fit your strategy.

You can create discounts based on just about any condition you can think of. Want to run a sitewide sale, offer a percentage off certain products, or give a free gift with purchase? Miva’s discount engine supports all of that, and more. Discounts can be based on order totals, specific products or categories, customer groups, coupon codes, or even the presence of other items in the cart. You can stack discounts, limit usage, schedule them in advance, or target them to specific types of customers.

Built-In Tools for Email, SEO, and Analytics

For stores that rely on email marketing, Miva makes it easy to integrate with platforms like Klaviyo or Mailchimp. You can capture email addresses, send abandoned cart reminders, and build automated campaigns using customer behavior and purchase data.

On the SEO side, Miva gives you control over key elements like page titles, URLs, meta descriptions, and structured data—so your products and pages are optimized for search engines out of the box. You can also generate and manage XML sitemaps and redirects directly within the admin.

If you're running affiliate programs or need to track campaigns, Miva provides tools for managing tracking URLs and referral data. It’s also easy to connect to third-party analytics and advertising platforms to get a full picture of your marketing performance.

Advanced Personalization and Integration Capabilities

For more advanced use cases, you can personalize content or offers based on customer groups, order history, or other behaviors. And if your promotions need to tie into a custom workflow or system, Miva’s robust API and event-driven architecture let you build exactly what you need.

All of these tools are built into the platform, which means they’re fast, reliable, and fully integrated with your product, customer, and order data. Whether you’re just starting with basic discounts or building a sophisticated marketing strategy, Miva gives you the foundation to grow and evolve without hitting roadblocks.