Sell B2B and B2C From the Same Storefront

Miva is purpose-built to support both B2C and B2B ecommerce from a single storefront. That means you can run your consumer-facing website and your business customer portal from the same platform, using the same product catalog, inventory, and backend systems—without compromising on the unique needs of either audience.

Robust B2B Features for Complex Selling Needs

For B2B sellers, Miva offers a wide range of advanced features that go well beyond basic wholesale functionality. You can assign customers to price groups with custom pricing, offer contract-specific catalogs, and support complex pricing logic like quantity breaks, net terms, or tiered discounts. Products can show different visibility or pricing based on who is logged in, and you can control everything down to the SKU level—including attribute combinations and variant-specific pricing.

Company accounts with multiple users are fully supported, including role-based permissions and purchase approval workflows. This allows one user to place an order, another to approve it, and a third to handle payment or account management—exactly the kind of hierarchy that large purchasing organizations expect. Buyers can upload bulk orders via CSV, create custom product lists, or use quick order forms to reorder from past purchases, favorite items, or predefined SKU sets.

Checkout options can be tailored by customer group. You can enable purchase orders, apply credit limits, offer custom shipping methods, and restrict payment types—such as hiding credit card checkout for net terms customers. Miva also supports tax-exempt customers, multi-warehouse fulfillment logic, and complex shipping rate calculations based on business rules or negotiated contracts.

Scalable Workflows and Integrated Operations

Advanced workflows are made possible through Miva’s native tools and extensibility. You can automate customer onboarding, enforce account-level rules, and integrate with ERP or accounting platforms via APIs, flat-file exchange, or real-time webhooks. Custom business logic—like order minimums, regional restrictions, or product availability based on inventory thresholds—can all be configured without needing third-party apps or custom plugins.

And because all of this runs on the same core platform as your B2C storefront, you get unified reporting, centralized inventory and order management, and the ability to deliver a consistent brand experience to every customer—whether they’re a one-time shopper or a high-volume buyer with a negotiated contract.

With Miva, B2B isn’t an afterthought. It’s a fully integrated, enterprise-ready solution that empowers you to serve complex business customers alongside everyday consumers—all from one powerful, flexible platform.