Built for Complex Catalogs, Ready for Growth
Miva gives you a flexible, scalable way to manage your product catalog, whether you're just getting started or running a large, complex store. It’s built to support a wide range of product types and selling strategies, so you can tailor it to fit your business without working around platform limitations.
You can manage simple products easily, but Miva really shines when your catalog gets more complex. If you sell items with multiple options—like size, color, or style—you can create product variants using attributes, with full control over inventory and pricing at the variant level. You can also build product kits or bundles, which let you group items together, either as fixed sets or configurable packages that customers can customize on the fly. If your store offers subscriptions or digital downloads, those product types are supported too, right out of the box.
Organizing and Presenting Products Effectively
Organizing your catalog is just as flexible. Products can live in multiple categories at once, and your category structure can go as deep as you need it to. Miva also gives you control over how products are sorted and displayed, and includes tools to help shoppers filter and narrow their choices using facets like price, brand, or custom criteria.
Advanced Tools for Merchandising and Growth
Pricing and inventory are managed in a way that supports real business needs. You can track stock at both the product and variant level, set up volume pricing or discounts for specific customer groups, and even factor in cost and margin if you want deeper insight into product performance. Inventory management can be handled manually or automated through imports, API integrations, or third-party systems.
Beyond the basics, Miva offers tools to help you merchandise your catalog more effectively. You can surface related products or upsells, enable customer reviews, and use custom fields to display additional specs or marketing content. If you want to go further, Miva’s templating system lets you customize how individual products or categories are displayed on the site.
Miva’s product management system is designed to grow with your business. It performs well whether you’re managing a few dozen products or tens of thousands, giving you the flexibility to evolve your catalog over time without needing to rethink your platform.