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3-Step Business Transformation Strategy (Part 1)
Posted by Wayne Smith on 16 March 2021 08:53 AM
Improve the User Experience to Drive Topline Growth

In the rapidly-evolving ecommerce landscape, companies that prioritize business transformation and building a robust online presence will be the ones most prepared to thrive and stay relevant. Over the course of our 20+ years of working with online sellers, we have identified a 3-step sequence that many successful merchants have followed to strategically transform their operations and make their business more agile: 

  1. Improve the user experience
  2. Upgrade systems
  3. Scale up marketing efforts

Regardless of your business size or industry vertical, following these best practices allows your business to bring in more customers and adapt to any situation.

If you’re seeing things break and encountering obstacles in your way as you grow, it’s time for your business to prioritize transformation. In this article, we detail step 1 of the aforementioned 3-step sequence and discuss where to start investing to catalyze revenue growth.


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