Getting Started Guide for Checkout by Amazon
Posted by Wayne Smith, Last modified by on 08 May 2009 04:32 PM
Getting Started Guide for Checkout by Amazon

A guide for merchants who want to implement Checkout by Amazonâ„¢ on their websites
© 2008-9, Inc. or its Affiliates

Getting Started Guide for Checkout by Amazon

What Is Checkout by Amazon?
Checkout by Amazon is the easy way to accept payments on your website—you simply add buttons (snippets of HTML code) to your website.

The Buyer Experience
Here's how Checkout by Amazon generally works on your site:
1. Buyers go to your website, find items to buy, and add the items to their shopping cart.
2. Buyers click the Checkout button to purchase items. This sends the order information, and the buyers, to Amazon Payments.
3. Buyers sign in using the same information from their account or other websites powered by
4. Buyers confirm the shipping address and payment method and then place the order.
5. Buyers return to your automatically website to continue browsing or shopping.
Amazon Payments handles the payment and generates an order for you. You are then notified of the order waiting to be fulfilled, it's just that easy.

Even Faster Checkout for Your Buyers
In some cases, Checkout by Amazon provides an even faster way to check out with 1-Click®. With 1-Click, buyers can click the Checkout button and instantly complete the purchase, no need to go through the order pipeline.

1-Click depends on the 1-Click settings in your buyers' account and information from other websites powered by If your buyers have enabled 1-Click on or on other websites powered by, then they can use 1-Click when using Checkout by Amazon. 1-Click appears automatically if a buyer has recently logged in to the website and the buyer's Amazon account is 1-Click-enabled.

1. Buyers find items to buy and click the Checkout button.
2. The Checkout button expands into a window that lets the buyer use 1-Click.
3. Buyers return to your website to continue browsing or shopping. You can create a custom "Thank you" page on your website to confirm payment. See "Your Custom Thank You Page" in the Integration Guide (PDF).

Integration Guide

Up-selling to Your Buyers
During checkout, your buyers might be interested in related items, such as gloves, hats, and scarves if they are buying winter clothes. You can recommend (up-sell) these items by specifying up to 20 items from your own website and also include up to 20 items from the website. And if you sign up to become an Amazon Associate and include your Amazon Associates ID when you specify items from the website, you can earn up to an 8.5% Amazon Associates referral fee for each completed sale.

Here's an illustration how the checkout pipeline works when you use the Cart Up-sell feature.
1. Buyers shop on your website and add items to their cart.
2. They click the Checkout by Amazon button.
3. They go to the Amazon Payments website and sign in.
4. The Up-sell feature appears with suggested items from your website and from the catalog. Your buyers can click these items to add them to their cart.
5. They confirm their shipping and payment information.
6. They return to the URL you specify.

Using Your Existing Systems for Shipping, Taxes, and Discounts
Generally speaking, you set up your Seller Central account with specific information so we can calculate shipping, taxes, and discounts (promotions) during customer checkout. You can also include the information for these calculations as part of your Checkout by Amazon button.

However, you might already have your own systems in place to calculate these shipping, tax, and discount amounts. If you want to continue to use these systems, then you can use the Callback API to calculate these charges and discounts yourself and then send them to us when we request them.

Using the Callback API requires you to integrate your system with Amazon Payments using XML. For more information on how to integrate your systems with the Callback API, please download and read the Callback API Guide (PDF).

Benefits of Using Checkout by Amazon
Here are just a few benefits from using Checkout by Amazon on your website:
• You gain access to tens of millions of active account holders.
• You can reduce shopping cart abandonment with 1-Click.
• Checkout by Amazon is a safe and secure way for your buyers to pay for orders on your
• Checkout by Amazon builds on the trusted Amazon brand. Your buyers see the Amazon
Payments mark, so they are confident that their payment information is secured by Amazon Payments.
• Your buyers are protected by the Amazon A-to-z Guarantee.
• Before you receive an order notification, Amazon Payments rigorously examines each transaction and rejects any that appear invalid.
• You can spend your time working on building your business without worrying about how to handle payment, Amazon Payments takes care of that for you.

What It Costs to Use Checkout by Amazon
Buyers can check out using Checkout by Amazon without incurring additional changes. Each purchase is assessed a fee, depending upon the total monthly sales volume. The seller (not the buyer) pays the fee for the purchase. For a current pricing list, please see Amazon Payments Fees & Account Limits.

Get Started with Checkout by Amazon
Getting ready to use Checkout by Amazon requires just a few steps. In the next few pages, you'll learn what you need to do in the following five areas:

Before You Start, collect the information you'll need to register.
Sign Up, register for your Checkout by Amazon account.
Set Up—get your account information set up on the Seller Central website.
Integrate—get your website working with Checkout by Amazon.
Launch—kick off your website changes and get ready for orders.

Before You Start
Checkout by Amazon is available for merchants with a U.S.-based street address, a U.S.-based bank account, a credit card associated with a U.S. street address, and a U.S.-based phone number. If your business meets the above qualifications, you're all set to register for Checkout by Amazon. Collect this information before you start the registration process so you'll be ready. set up your account.

1. Have a phone available for our registration service to contact you. As part of the account verification process, Amazon Payments will call you on the phone number you specify.

2. Have your credit card and business information available for registration. As part of the account set-up, we'll ask you to provide information about your business
including your credit card, address and contact information, and information about your sales.

3. Have the following ready for setting up your account after you register:

a. The pages buyers will return to on your site after they complete or abandon their
purchase (for example, their most recent search, your home page, product page,
and so on). If you don't pick a page, your buyers are sent to the Amazon Payments
home page.

4. The page on your site where you want buyers to go to find their order status. If you don't have a page set up, your buyers are sent to the Amazon Payments website. Before you "go live" (publish your website changes), you might want to consider a launch plan to market your changes so that your buyers are not surprised by the changes to your website. As part of your launch plan, for example, you might want to send out promotional e-mails letting your buyers know how Checkout by Amazon will change the way they shop on your site. See the Integration Guide (PDF) for more information.

5. Determine the following information or policies for your account—you'll set this up after you register:

• Privacy policy (not required, but helpful for your buyers)
• Shipping and tax rates
• Customer FAQs
• Customer service policies (for example, refunds and returns)
• Company logo (a JPG or GIF that is 120 pixels wide by 30 pixels long)

If you're new to Seller Central1 (the website you'll use to manage your Checkout by Amazon orders), then you might want to review our Using Seller Central with Checkout by Amazon (PDF) document.

Sign Up
After you gather the necessary information, follow these simple steps to sign up.
1. Go to the Amazon Payments website at, click the Business
tab, and then click Checkout by Amazon.

2. When the Welcome to Amazon Payments page appears, take one of the following two
actions to create your seller account with Amazon Payments:

a. If you do not have an existing account, then click Create a new account.
b. If you already have an account, then click Use existing customer account. We will use the information from your account.

3. Follow the prompts on the page to create your Checkout by Amazon account. You sign up for Checkout by Amazon on the Amazon Payments website. You'll manage your orders on the Seller Central website (, see below).

Seller Central is provided by Amazon Services.

Set Up
1. After you've signed up for Checkout by Amazon, go to to open the Seller Central website. This is a simple-to-use website where you will manage the integration of your website with Amazon Payments.

Access to Seller Central requires that you have an account. Links in this document to features and content provided by Seller Central will not work unless you have a Seller Central account.

2. In Seller Central, click the Settings tab, and then set up your Info & Policies (including your Seller Logo), your Shipping and Tax rates, and your Checkout Pipeline Settings, such as your Successful Payment Return URL or Canceled Payment Return URL (return points on your website). Your buyers can view your shipping rates and tax subtotals during checkout. Your information and logo also appear during checkout.

1. Build and test a simple Checkout by Amazon button using the Checkout by Amazon Sandbox. The Checkout by Amazon Sandbox lets you build and test Checkout buttons that take a test buyer through the Amazon Payments order pipeline, but no charges are made to a credit card, and no orders are passed through the payment processor. See our online Using the Checkout by Amazon Sandbox Help topic in Seller Central for more information.

2. Paste the code for the test (Sandbox) button on a test page of your website, view the page in your browser, and then click the test button to verify that it functions correctly. Clicking the test button should prompt you to sign in to Amazon Payments, pick a shipping address and credit card, and then confirm the payment information. After you confirm the payment information, you'll automatically return to the Successful Payment Return URL you specified earlier.

3. Now build production Checkout buttons and paste them where you want them to appear. See our Create a Checkout button online Help topic in Seller Central for more information.

4. Update your own website's help pages with information about Checkout by Amazon. Get ready to support your buyers on your website.

5. Train your customer service representatives to handle incoming orders and buyer inquires about their order status. See the Integration Guide (PDF) for more information.

If you are integrating your website and you want to build customized Checkout buttons or you want to integrate a shopping cart with your website, please see our downloadable Integration Guide (PDF) and Developer Guide (PDF) for more information.

After you complete these steps listed above, you are ready to "go live" —that is, you're all set to accept orders using Checkout buttons on your website.

You can publish your updated web pages to your website, send your promotional e-mails to your buyers using your e-mail client, and get ready to receive orders.

After You've Launched
After you've launched, you'll need to manage your orders, payments, and buyers. Here's a brief introduction to what you'll need to do, along with links to online Help topics with more information.

You manage your day-to-day activities in Seller Central.

Manage Orders
After you start accepting Amazon Payments on your website, you'll get orders that you manage using Seller Central ( You view orders and confirm shipments using the Manage Orders feature. (Confirming shipment tells Amazon Payments that you've shipped the order. You are paid only for confirmed shipments, and you must ship—and confirm shipment—within 30 days from the order date, or you will not be paid for the order. )

See our Manage My Orders online Help topic for more information.

If you want to automate your order updates, you can use our Order Feeds (files). See our Download and Read an Orders Report and Upload a Shipping Confirmation file in our online Help topics.

Manage Payments
After you make your first sale and ship your first order, your next question is probably "How do I get paid?" Payments for your confirmed shipments are deposited to your account. You can view your account payment status in Seller Central on the Reports > Payments page.

If you want to withdraw the money to your bank account, you must set up a U.S.-based bank account.

See our Getting Paid online Help topic for more information about bank account withdrawals.

Manage Your Feedback and Claims
Buyers can let you know about their ordering experience by leaving you feedback. You can view your feedback and use the information to find and resolve problems with your fulfillment process. For example, if buyers leave feedback that a package arrived late, you might want to investigate your shipping processes. Not all feedback is negative, of course—buyers can use feedback to leave you praise about your products or fulfillment.

Amazon Payments takes feedback very seriously—buyer feedback is one of the aspects of your business performance we monitor to determine your account status. It's a good idea to regularly review your feedback. You can respond to feedback (that is, briefly explain the situation), and you can take action to fix the problem that initiated the feedback. See our Feedback Report online Help topic for more information.

From time to time your buyers might not be completely satisfied with their purchases—for example, the order might not arrive, or it might arrive damaged or even be the wrong product. Amazon Payments handles these situations according to the same policies and procedures outlined in the Amazon A-to-z Guarantee; if you receive such a claim, you must respond to it as soon as possible. We will notify you of these claims by sending you an e-mail as well as by posting it to your Feedback Report in Seller Central. We will evaluate the dispute using the information supplied by both parties, determine who is at fault, and adjust the payment accordingly. See our Resolving Disputes online Help topic for more information.

Need More Information About Checkout by Amazon?
You can find out more about how to manage orders, confirm shipment, and get paid by viewing the online Help content in Seller Central—just log in to Seller Central, and then click Help at the top-right corner of the screen. You can browse through a list of topics, including the following:

* Managing Orders
* Confirming Shipments
* Getting Paid
* Integrating Your Website with Checkout by Amazon
* Viewing Your Reports
* Managing Your Account
* Setting Up Your Info and Policies
* Tips on setting up your website, handling customer disputes, and fulfilling orders.

Plus, you can get quick troubleshooting steps and learn more about testing procedures using the Checkout by Amazon Sandbox.

If you want a quick overview of how Seller Central works, take a look at our Using Seller Central with Checkout by Amazon document, a short guide to help you understand what you will do in Seller Central to manage the orders you receive using your Checkout buttons.

If you have issues with Checkout by Amazon, please use our Contact us form in Seller Central. We have technical account managers who can provide you with assistance. \

You can also participate in our online forums on the Amazon Seller Community at (for the Checkout by
Amazon forum) or (for the Checkout by Amazon Sandbox forum).

Other Documentation
You can read our downloadable files (PDF) to understand more about Checkout by Amazon.

Getting Started Guide (PDF)
For merchants who want to use a simple, step-by-step approach in setting up Checkout by Amazon on their websites, from start to finish. The Getting Started Guide walks merchants through the process, from gathering the required information for signing up for an account setting up a button on their websites.

Integration Guide (PDF)
For merchants and developers who want a detailed list of ways to integrate their website with Checkout by Amazon. The Integration Guide goes into more depth about programming and code development.

Developer Guide (PDF)
For developers who want a complete list of the code details for integrating Checkout by Amazon on their websites. The Developer Guide is the reference that documents all the necessary requirements.

Using Seller Central with Checkout by Amazon (PDF)
For merchants who are new to using Seller Central.

Open-source Shopping Cart Solutions (PDF)
For developers who need more information about how to integrate using open-source shopping carts.

Callback API Guide (PDF)
For developers who want to build their own applications to calculate shipping and tax rates as well as promotional discounts and then send these results to Checkout by Amazon.

What's New in This Document
Version Changes
2009-01-16-1.0 Updates for Callback API Feature
2008-07-29.1.0 Initial Release
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