As you enter this holiday season, you may be wondering where to look for growth. Fear not, online and international markets are predicted to be the bright spots if you know how to reach buyers with the right shipping prices. In preparation for the busy holiday season and to help you reach growth markets, ecommerce order fulfillment company, Shipwire Inc., has introduced " Five Steps to Holiday E-commerce Success," a special promotion offering free international order fulfillment to support overseas and domestic expansion.
The Market Has Changed
According to eMarketer, 2008 U.S. online e-commerce holiday sales is predicted to grow by 14.3 percent over last year. (eMarketer, May 2008). While, not as high as previous years do to U.S. economic conditions this is non-the-less one of the few bright spots for the U.S. holiday buying season.
According to Jupiter Research, e-tailers targeting overseas markets see the most promise in Europe, which is experiencing fast online sales growth. UK and European online sales have traditionally trailed the U.S. in growth percentages. This is no longer the case as each market is expected to gain significantly in the coming years. In the 10 largest European markets between 2006 and 2012, online retail sales are predicted to grow 137 percent from €56.9 billion to €134.8 billion (Jupiter Research, May 2008).
Established e-tailers are using e-commerce tools and sales processes honed in the U.S. market over the past 10 years to expand overseas successfully. What has been learned in the U.S. market to get the right offer in front of the right customer and motivate them through the sales process, are the same skills needed to succeed internationally.
As U.S. sales have become more competitive, merchants have learned that providing reasonable, discounted or free shipping can be a critical sell point to motivate even the most fickle buyers. As you look for ways to improve your holiday sellers, look to tricks of the largest international sellers to help you lower shipping costs. Large international retailers offer online buyers local shipping options that guarantee timely delivery of orders at ground shipping rates.
Offer Faster Delivery with Lower Shipping Costs
Mark Carlton of http://www.Rockgardn.ca states, "We knew our products would sell well in Canada. We didn’t want to miss the fall riding season, and certainly couldn’t miss the 2008 holiday sales season. We worked with Shipwire to get inventory moved into Canada when we launched a customized Canadian site for our off-road body-armor and protective outerwear. From idea to production in less than two months, we are now selling to dealers and direct to consumers in Canada as though we were local."
Shipwire provides outsource warehouse and order fulfillment services that enable e-tailers to enter foreign markets without having to manage additional employees or make large capital investments in warehouses. Using Shipwire, online retailers can offer customers faster order delivery at lower shipping rates than traditional international parcel shipping. According to Shipwire CEO and best-selling author of Delivering the Goods: The Art of Managing Your Supply Chain (Wiley, 2002), "The largest online retailers don’t ship all orders from one central warehouse -- they diversify inventory globally across multiple warehouses, and ship orders from the warehouse closest to the end customer. Shipwire allows e-tailers of any size to plug into this kind of global warehouse network starting at $30/month."
Shipwire levels the playing field and gives small e-tailers access to a global order fulfillment service specifically modeled on successful Fortune 500 fulfillment and shipping best practices. Online retailers have a great opportunity for international growth this holiday season - Shipwire's 'Five Steps to Holiday Success' promotion provides a risk-free opportunity for small businesses to expand into new markets. The Shipwire Store-Sell-Ship™ platform allows e-tailers to focus on growing their business in the U.S. or overseas by eliminating the hassles of inventory storage and order shipping.
Five Step Guide and Shipwire Order Fulfillment Promotion Gears E-tailers Up for a Successful Holiday Selling Season
For merchants that want to automate order fulfillment and expand into the U.S., Canada or Europe this holiday season, Shipwire has created " Five Steps to Holiday E-commerce Success" guide and promotion that includes a free trial, free logistics consultation with a Shipwire expert and a limited-time offer of 50 orders fulfilled free-of-charge from any Shipwire warehouse.
The Shipwire holiday promotion is intended to eliminate cost concerns and demonstrate to merchants that Shipwire is their partner for U.S. and overseas growth. The promotion includes unlimited free access to the Shipwire Store-Sell-Ship™ platform, coupled with 50 orders fulfilled free of any Shipwire charges out of one or all of our warehouses across the U.S., Canada or Europe.
New Features Further Automate Sales
Shipwire is also launching new features and service enhancements in time for the holidays, including:
Now available for free in all Shipwire accounts. A one-button selection in an e-tailer’s Shipwire account ensures a shipment will be sent using the most cost-effective shipping method available from the major parcel carriers. Don Chernoff of Skyroll.com, maker of carry-on garment bags, states, "The shipping optimization feature will make sure that I always get the best shipping rate, without me having to judge which carrier should be used. More shipping savings with less time."
Expanded International Shipping Options
With the low dollar and high European demand, the UK warehouse continues to expand its traffic. Now all accounts will include the option to access the UK warehouse at no additional charge. Shipwire provides a UK e-commerce order fulfillment warehouse guide to aid retailers with common questions and shipping options as they enter the UK and Europe.
Single-Click Warehouse Insurance
With one click, retailers can add insurance to inventory stored by Shipwire. No longer will e-tailers need to turn to third-party insurers and their reams of paperwork to keep their inventory properly insured against loss. This additional inventory insurance augments the standard Shipwire warehouse guarantees and provides the retailer with proof of insurance.
For a complete list of new enhancements to the Shipwire solution, and tips for retailers looking to go international, visit the Shipwire fulfillment blog. Get our outsourced e-commerce order fulfillment guide. For a free trial or more information, contact 1-888-SHIPWIRE or visit http://www.shipwire.com/trial.