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Marketing Settings

Marketing Settings

Discounting Options

Discounting Options are settings that enable you to regulate the behavior when a customer’s order gets disqualified for a discount due to a return. For instance, suppose a Price Group was set for free shipping on orders over $100. If a customer purchases worth $100 and gets free shipping but then returns an item that reduces the total order cost to less than $100, the order would not qualify for free shipping.

Recalculate Discounts for Returns

This setting allows you to control when discounts are adjusted due to returns:

  • Never: The discount never gets adjusted regardless of changes in the order by the RMA.
  • When Authorized: Recalculations for the discounts are made immediately you authorize in the Edit Order screen.
  • When Received: Recalculations for the discounts are done as soon as you select Received in the Edit Order screen.

Order Total Handling

This setting allows you to control how discounts get adjusted due to a return:

  • Allow Recalculation of Discounts to Increase Order Total: If selected, it allows the possibility of a customer owing you money due to a disqualified discount from a return.
  • Prevent Increase in Order Total with Adjustment Item: If selected, the customer’s total order cost will never increase even if a return disqualifies their discount.
  • Prevent Increase in Order Total with Adjustment Charge: If chosen, the customer’s total order price does not increase even if a returned charge disqualifies their discount.
  • Adjustment Item Code/Adjustment Item Name: The text entered in these fields gives explanations for the discounting adjustments on the Edit Order screen.

Upsale and Discounts

You can set how upsale items can either be part of discounts or as qualifying items for discounts.

Default Exclusion for New Price Groups

This setting allows you to establish the default exclusion for new price groups:

  • Allow Combination: This lets the discount of this Price Group combine with the discount of another Price Group.
  • Exclude for Same Basket: This option prevents the discount of this Price Group from combining with that of another Price Group.
  • Exclude for Same Item Group: An Item Group is a group of one or more items in a customer’s basket that Miva software temporarily groups together to apply discount Price Groups.
  • Exclude for Same Item: This allows multiple discounts to apply to the same basket, but not for the same item.

Upsale Options

Upsale Products to Show

You can control the number of upsold products you want to display on the customer’s checkout screen.

Max Number of Upsold Products to Select

You can control the number of upsold products a customer is allowed to buy.

Affiliate Options

Activate Affiliate Program

Activating this checkbox will activate the affiliate program for your store.

Default Application Status

This dropdown allows you to set the status of affiliate accounts:

  • Pending: No commissions tracked.
  • Approved: Affiliate referrals are enabled and tracked.
  • Disabled: Affiliate referrals not enabled or tracked.

Default Commission Per Referral

The affiliate gets a commission when a customer clicks the link to your store, regardless of whether a purchase is made.

Default Commission Percent of Order

The affiliate’s commission is a percentage of the customer’s total order.

Default Commission Flat Fee Per Order

The affiliate’s commission is a flat fee for every customer referral that results in a purchase, regardless of the size of the purchase.

Payout Threshold

You can set a payout threshold indicating the minimum amount an affiliate has to earn before they get paid.

Minimum Password Length and Password Complexity

You can set the minimum password length and complexity requirements for your affiliates.

Password Reset Style

This drop-down lets you select how Miva handles password reset requests:

  • Require Password Change: This setting will require the affiliate to set a new password before accessing their account, following a password reset request.
  • Generate Temporary Password: This setting will send the affiliate a temporary password, which they can use to access their account, before resetting their password.

This setting determines the expiry duration of a password reset link. If an affiliate doesn't use the reset link before expiry, they will need to request another.

Affiliates can add a referring link to their website, either as a text hyperlink or an image which customers can click to reach your store.

Either paste a server-path image into the text box or click Upload to select an image from your local machine for the server.

Link Text

This field allows affiliates to enter a text for the hyperlink from their website.

Terms

You can set the terms and conditions on how your affiliate program operates. Affiliates can view these terms during account creation or while logging into their existing affiliate account.

Affiliate Lost Password Email

If an affiliate forgets their login details, they can click on the Affiliate Login link on your online store to reset their password. The Miva system generates and sends an email to the affiliate with instructions based on the settings below.

From

This is the email address the email is sent from to the affiliate.

CC

This optional field lets you set a CC address for lost password emails, if desired.

Subject

This sets the subject line of the email that's sent to the affiliate.

Header Text

The header text is the first piece of information that appears in the email, before the affiliate’s account information.

Affiliate Email Notification

This section lets you send an email to designated recipients when a new affiliate signs up in your store.

Activate New Affiliates Email

Check this box to activate this feature.

From

This is the email address that the email announcing the new affiliate comes from. You can set this to the email address provided by the new affiliate during sign up.

To

This is the email address that the email announcing the new affiliate is sent to.

CC

This optional field lets you set a CC address for the new affiliates' email.

Subject

This sets the subject line for the email that's sent out announcing new affiliates.

The header text is the first piece of information that appears before the new affiliate’s information in the email.

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